This new product launch was for the new and improved swinging door for the Ultimate product line. The campaign consisted of both print and digital assets for both consumer and trade audiences. I also designed and created materials for dealers to tag and promote the door. Materials consisted of social media content, print ads, web banner ads, direct mail, and dealer event posters. The consumer look used a rich black and beautiful imagery, while the trade version focused on the doors details and natural beauty.

Concept + Design + Production